This week on the Rocket Roof Show, host Andy Near highlights guest Tommy Richardson of Nubs Media who provides a list of tips for creating clean and simple marketing videos for your company that get the job done and separate you from your competition. After working with Tommy, Andy was so impressed with his creativity and professionalism that he invited him to discuss how he helps businesses promote through videography.
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PROPER PERSPECTIVE
Tommy was given his first camera by his grandfather to just have fun, but his interest and skill grew.
While working sales for Justin Woodruff of Ready Roofing, Tommy realized sales were not for him in the traditional sense and asked if there were other options within the company. Tommy gives credit to Justin’s innovative thinking for the opportunity to further explore videography that led him to where he is today.
Justin offered Tommy the idea of doing drone photography of roofs and projects, which became promotional videos and more. As quality improved and knowledge was gained, Tommy soon found himself pushing the limits with editing, style, use of equipment, and scope of project.
Over the past two years, Nubs Media has helped businesses grab the attention of potential customers through professional videos and photos that are appealing and relevant, no matter what your business.
STYLE AND SUBSTANCE
Commercial roofing is its own unique industry requiring interesting, and sometimes difficult to shoot, video and picture content. Tommy notes the human attention span is short, so it is essential to capture the eye quickly to assure any potential customer is intrigued and impressed, even to the point of sharing the video on their own social media platforms.
Making you stand out is key because each company and owner has their own unique story to tell, and it is imperative to share that uniqueness in the video story being told. Perception makes a difference and the quality of your videos and photos display the professionalism you want to convey.
QUALITY END PRODUCT
Tailoring the process to meet the individual need, Nubs Media seeks to know you and the culture around you before every shoot. Whether commercial, residential, church, or other, each building has its own feel and the music and editing needs to fit the specific project. Furthermore, no contractor should look identical to others in their area.
Andy shares from personal experience that even the most unsure or camera-shy person can look professional under the guidance and direction of Nubs Media. Tommy helps you gather the words and essentials that promote your business toward greater success.
The end product will be 60-90 seconds of spectacular film and photo representing your company and service in the best light possible. They give additional promotion of your business by adding your content to their social media sites as well.
ADDITIONS AND IDEAS
Tommy suggested that Pixaloop can turn your photos into phenomenal animation, and is a practical, affordable way for you to improve and try new ideas with your own phone.
If you need video, he recommends getting a cage for your phone, attach a microphone and start recording. You don’t have to be fancy to start getting your content out there, because if no one knows you exist then you don’t get the recognition you need.
Every repair, project, or problem you resolve can be a 30 second video to show your plans, recommendations, and labor of the fix. According to Tommy, just being consistent and continuing to improve gains you the ability and credibility needed.
Reach out to Tommy directly by phone at 919-413-8179 or via the company’s Facebook page: Nubs Media.
SPONSOR APPRECIATION
Special thanks to our sponsor Top Roof Contractors. Membership in this organization includes reduced prices for commercial roofing leads, third-party-verification to add credibility to your company, and a host of valuable benefits upon acceptance into the network. Learn more about them at www.TopRoofContractors.com.
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