More than ever, we are all aware that times change. One thing that has changed quite a bit in the last several years is marketing. It used to be that door to door and word of mouth were all you needed to do well and continue growing your roofing business. With technology, marketing has become a different game, and learning how to use the tools you have to lead the game is crucial to your success. On our latest episode, we talk with the owner of Top Roof Marketing, Jonathan Keim, to find out more about how you can use the internet to your advantage!
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SEO, or Search Engine Optimization, is a tool that when used properly, can help your company rank high on Google and other search engines. What does this mean for you? It means that when building owners in the area need help with their roof and they turn on the computer to search for a commercial roofing company, you have a strong chance of getting the call. Rarely, when searching for a company or service, do people look past the first page of results. You want to make sure Google favors your website above the competition, and having a marketing company that specializes in SEO is a great way to make this happen.
Using Jonathan’s well-tested strategy, the Top Roof Marketing team targets high-traffic keywords and then tags those with local cities to make for a great pairing. This results in clients having more than 200+ placements on the first page of Google after continuing with the program for a length of time. They also make sure each client’s website is active and relevant. If Google’s search spiders come across your site and classify your site as outdated (meaning the information is unreliable), you will start seeing competitors take over your rankings in various search engine results.
Importantly, website leads are far “hotter” than cold calls, etc. because the building owners are the ones that made the first move (as compared to door knocking, telemarketing and other outbound marketing strategies). They need the service and they have the money; they just need to find the right company to make it happen. Making sure you are the company called instead of a different business is possible when you have the right tools at your fingertips! Also, by lowering your cost per lead and cost per acquisition, you are raising your margin for profit. And, when you use SEO to your advantage, you are able to reach a much broader audience on an ongoing basis.
Change can be intimidating, but it doesn’t have to be! Just make sure you have a reputable marketing company working for you so that you can see results. Keep things original and relevant so that you don’t get lost among hundreds of other roofing companies who also want to be at the top of each Google search.
Tune in to learn more about the proven SEO strategies being used for the commercial roofing market.
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