Overcoming a Mindset

Here’s one of the best takeaways from this week’s episode: “You can either have security, or you can have freedom.” Security is great for some people, but for others the freedom to take chances and work towards bigger goals may be their key to achieving new levels of happiness.

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Commercial roofers tend to feel like they need to start out immediately as a multimillion-dollar company to be taken seriously as a commercial roofer. Simon believes that the key to finding the happiness you desire with your company is to start small and learn from the people who are successful in the industry. Ask them questions, watch what they have done to reach their goals and model yourself after them. Stop assuming that it is a dog-eat-dog industry. There are plenty of people who are willing to share their knowledge with you and let you know what did work, and what did not. Get out of the mindset that you need 50+ employees in order to be deemed “a successful commercial roofer.” Often, the stress of having a huge company can outweigh the benefits.

  1. Ask questions, then listen and learn from the answers.
  2. Find someone you want to model your business after and do so.
  3. Learn from the mistakes of others.
  4. Watch for new trends and emerging technology that can help you in business.
  5. Don’t miss the opportunity to seek the freedom you desire in business.

Overcoming a long-held mindset won’t be easy, but if you are ready to make the change, it can be done. Is freedom what you are really seeking?

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Special thanks to our sponsor Top Roof Marketing, a full-service marketing group that specializes in the commercial roofing industry.

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Protecting Health

If anyone can give some great insight about how important it is to monitor your health in the roofing industry, it is Paul Reed, a business partner at Northwest Roofing in Denver Colorado. Paul hails from southern Colorado, where he learned the business through a family member who had their own roofing company.  After leaning roofing, Paul moved to Denver and began a successful restoration business of his own before being introduced to Northwest Roofing. Together with the other partner, they have grown Northwest Roofing into an empire in their own rights.

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https://www.youtube.com/watch?v=jp3YSh3Inpg&t=344s

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While Paul has found great success in both his professional and personal life, that was not always the case. For a period of time, Paul struggled with drugs and alcohol. After years of addiction, Paul made the decision to reach out and ask for help. That help came in the form of a month-long health retreat program that focused not only on getting over the addiction, but learning how to eat right, exercise, and retrain your brain to make better decisions for overall health.

Paul realized that as a roofer, sometimes the most desirable food available is a quick gas station snack, followed up by a big soda. It seems that a lot of roofers fall prey to this diet, as so many of them are always “on the go” and in a rush to finish their jobs as quickly as possible, leaving better food choices off the table. Although only in his mid-40’s, Paul felt sluggish daily. Not only had working in roofing taken a toll on his body, but his lifestyle had also exacerbated the situation. Paul learned very quickly at the retreat that giving up those sugar filled snacks and drinks made him feel much better, and people began to comment on how even his thoughts seemed clearer.

A few tips that Paul suggested to help you successfully take care of yourself:

  • Take the time to stretch. Not only is it good for your muscles, but it can give you a few minutes that you can use to clear your mind and focus on your day.
  • Drink plenty of water. It is important, so do not skimp!
  • Don’t tell yourself you are on a “diet.” Nobody like to feel like they are restricted. Instead promise yourself that you can have a treat tomorrow, and when tomorrow comes, tell yourself again.
  • Have a good support system at home.
  • Eat smaller meals, more frequently. Paul tries to eat 5 small meals a day!

Paul also touched on the pandemic that we are experiencing right now. When it comes to the state of the world with Covid-19 running rampant, Paul has spoken with roofing manufacturers to see if shortages of supplies are possible.  Some materials are made internationally, which means slower shipping times, but they are hopeful that those issues are few and far between. The biggest impact that Paul can foresee might come in the form of business and building owners being unable or less willing to do any large roof work until the economy starts to rebound.

There is no better day than today to begin monitoring your health and making the necessary changes to keep your healthy and happy. Are you ready to change your life and take care of yourself?

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Special thanks to our sponsor Top Roof Marketing, a full-service marketing group that specializes in the commercial roofing industry.

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Save on Labor

It is the questions that all roofers are asked, and most of them have asked many times: How can I save more on labor costs?

Luckily, Wally Brown from Illinois can help clear up some of the questions surrounding money-saving measures that you can use to make your job run as efficiently as possible. Wally has been in roofing for over 18 years and is now a Senior Single Ply Commercial Roofing Specialist with GAF.

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https://www.youtube.com/watch?v=ayxWWRSHV64

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Saving money in labor and production can be easily done in a number of ways. Small measures, such as staging a job, is vital. By placing your materials in strategic places on the roof, you are cutting down on the manpower that would be needed to move the material around the roof as you go. When deciding on your staging areas, a good foreman will be able to mark the roof appropriately and flag specific areas where material placement should take place.

Another small measure that will pay off in huge dividends is to clean as you go. By keeping your area clean, you are not losing time by looking for lost materials or tools. Also, a clean and tidy roof helps to keep your crew working safely by not having hazards in the way that they may trip over. Having loose materials on the roof is also a hazard to those below you. Having a gust of wind blow something off the roof can have dire consequences. By cleaning as you go, you can minimize the chance of many mishaps before they happen.

Know what large equipment should be used, and when to call them in. Cranes can be expensive, and the last thing you want is to be paying them by the hour to sit and wait to upload or offload a roof. By gauging your material deliveries, placement, and roofing speed, you can minimize the idle time for the crane. Weigh your options. Do you have a roof covered in ballast? Does it make more sense to have the crew shoveling the ballast around the roof or is it better to call in a vacuum truck to remove and replace the ballast as needed? Make use of your numbers, and keep in mind that your crew will be exhausted from removing ballast from the roof, and it may end up costing your more in labor costs and lost production from exhaustion than it would to utilize the roof vacuum truck.

Your foreman should do a daily assessment to know what upcoming needs they may have. Sometimes material deliveries can take more than a day, and if you run out of something vital, your job will come to a standstill, and production for the rest of the day is lost. Knowing your crew and their abilities is a huge help when estimating how quickly they will move through their materials.

And, remember, ongoing training is an investment in your company and your crew. By always training, you are kept up to date on the newest technology and techniques. The commercial roof industry is constantly changing, and by staying abreast of it, you are more competitive in the industry. By utilizing training, your crew will learn more and become more efficient with their tools. This will enhance their speed and knowledge which equates to cutting labor costs (which pays off big time in the long run).

Take the time to check your work as well. Many companies are now using robot welding machines, and machines can often need recalibration. Losing ten or fifteen minutes a day by checking for cold welds by doing test hand welds is a much better option than working all day just to realize that the calibration was off on your robot and you have to spend an entire day going back over the work you already completed. It is always advisable to write the date, time, and heat temperature on your test weld and save them. They can certainly come in handy if your welding is ever in question.

If you find any of these tips to be valuable, make sure to listen to this week’s full episode.

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Special thanks to our sponsor Top Roof Marketing, a full-service marketing group that specializes in the commercial roofing industry.

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Systems that Work

To start, we’d like to address something that is on everyone’s mind. We will touch more about it at the end of the podcast. However, we know there are many businesses struggling right now because all their systems are built in the office and not able to be handled remotely. It is a real thing that is happening that all of us feel. We want to spread positivity and enthusiasm. People are looking towards leaders for reassurance.

That’s why we’re happy to introduce Tim Nussbeck with Swift Services in Kansas City to help us discuss why processes are more important than ever!

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Tim has dealt with numerous contractors and has perfected processes to help make things easier to implement. You don’t have to have a 300-page company manual. Instead, it’s about how to streamline things and make them manageable tasks.

It is important to always start with the “why” in mind. Why does this process exist? What problems does it solve? You want to be able to hand it to current and future employees, so they understand why it exists. This helps prevent the owner from having to say, “you do this because I said so,” and allows employees to understand where the process comes from.

Beyond that, as a leader, you have to follow your own processes. You then have to allow your team to correct you if you aren’t following your own guidelines. Don’t be too prideful. Keep a team atmosphere where no one person is bigger than the company. That’s a great culture to create and nurture for your team.

One thing Tim mentions is that onboarding is just as important as sales and marketing. If you’re experiencing turnover after just a few days of hiring, having a process in place will help resolve that. Start at day one and make it an awesome experience.

If you’re ready to start by creating new processes for your business, a simple tip that you can take away and implement immediately is to get a notebook and write down four bullet points:

  • Why does the process need to exist?
  • What problem does it solve?
  • Who is responsible for it?
  • What is the step by step for it?

After you complete all of that, you’re on your way to creating your own processes!

To end, we know that COVID-19 (corona virus) is on everyone’s minds. We are actively paying attention to it and the industry. All of our lives have been impacted. Without going off on unfounded facts, here are things that many have done in the last week vs. last month.

Team members are now “meeting” on Zoom. You might have a few who don’t have childcare and require changing diapers during meetings, things they never would have done before. Take a step back and look at new processes that you can create. With the online capabilities like Zoom, you can now pitch customers through face to face interaction without actually being in front of them. It’s time to get creative in a more digital space. This could help push the industry in a new way we’ve never experienced.

Don’t be afraid to try new things and become a more digital company.

SPONSOR APPRECIATION
Special thanks to our sponsor Top Roof Marketing, a full-service marketing group that specializes in the commercial roofing industry.

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Protecting the Business

In this episode of the Rocket Roof Show, we have our second discussion with Louis Rodriguez. We’re here to be a resource on where to go for commercial roofing tips and growth. Louis has been in the business since 2004 and is here to share his knowledge with us by talking about getting insurance, claims, and liability.

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For those starting out, whether commercial or residential, most are baffled with how to get good insurance coverage and what is required. Our first tip is that it will serve you well to speak to a few insurance agents and then work with the one that you trust. When you’re starting your process, look at the kind of business they do and find out if they are specialized in commercial insurance and contracting. We suggest working with an independent agent, as they have multiple company options that can be tailored to suit your needs.

When you’re in the research phase, here are some questions you should ask your potential agent:

  • How long have you been in business?
  • Do you handle other business similar to mine?
  • Are you familiar with my needs?
  • What information will you need me to provide?

There’s no one-size-fits-all policy, so do your groundwork in advance. Help your future agent fully understand the “ins and outs” of your business, or your business plan if you’re a new contractor, to ensure that you are properly covered. A good agent will anticipate some future issues that could pop up and guide you to the right policy, instead of just a basic one.

Once you’ve settled on an agent, you will want to know exactly what is covered by your policy. As a business owner, it’s understandable that you’re incredibly busy, but you should make sure you invest the time to properly insure your business. This is the time you should take to find out what is included and excluded from each policy.

Another important factor to many contractors is how much you will pay for insurance. Unfortunately, there is no simple answer because different policies will have different bases for their premiums. Some factors include sales figures, types of work, and payroll figures. Workers compensation insurance is figured by payroll figures and employee classifications. When you initially begin your policy, you’ll work with your agent to provide an estimate for each of these categories. What Louis recommends for start ups is to touch base with your agent every quarter to talk about where your payroll and sales figures are at, then adjust accordingly.

Something that is often misunderstood is if your subcontractors are covered by workers compensation. Many feel that when you hire a subcontractor, it transfers the insurance costs to them, allowing the business to not have to pay for it. While that can be true, the subcontractor has to provide proof to the contractor that they have General Liability and Workers compensation coverage elsewhere. Otherwise, the insurance carrier will add that amount onto payroll for the contractor to pay. This can substantially change the premium amount.

A good policy to have in place is to check the paperwork of a subcontractor before they are permitted to be on a jobsite. This should include verifying their insurance policies and having all their tax documents. You’ll want to make a note of when their policy ends so you can reach out to the insurance company (or subcontractor) to get the updated insurance certificate so there are no coverage gaps in your records. Small or large, catastrophic or not, if you don’t have the right paperwork in place, you’re putting your entire business at risk.

Keeping your business in mind, when many contractors start out they’ll want to save a few bucks by going with the cheapest option available. However, the safety of your financial future is at stake, so it’s worth the investment to have the proper coverage for all situations.

The biggest benefit that you can provide to your company is to constantly build a culture of safety. The owner and foreman should constantly be reinforcing the importance of safety. The cost of the claim doesn’t just end with the claim. It’s the tip of the iceberg. There’s the cost of morale, sales, damage to equipment, lost customers, etc. That’s why it’s important to plan a culture of safety, including equipment and procedures. It begins at the top and trickles down. Make sure your team knows what is expected of them, and make sure you’re practicing what you preach.

SPONSOR APPRECIATION
Special thanks to our sponsor Top Roof Marketing, a full-service marketing group that specializes in the commercial roofing industry.

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Overcoming Hardships to Grow Your Business

In this episode, we sat down with Justin Woodruff, owner of Ready Roofing in North Carolina. As always, our goal at The Rocket Roof Show is to help business owners up their game in commercial roofing, and we’re excited to have Justin’s expertise to share.

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Before Justin began in the roofing industry, he had spent his career doing home theater installs, house audio, hanging TVs, and other tech stuff. With the increase in DIY popularity, he noticed his current industry was shrinking and had to find a new career. That’s when he decided three years ago to begin a roofing company. He never dreamed that he’d go from nothing to a 10-million-dollar company with 25 employees in three years.

But that’s not to say that it’s all been an easy road. Justin and Andy both acknowledged that your online presence only shows one side of your business: the positive side. It doesn’t show the struggles, and instead focuses on the good times. However, no roofing company will constantly have good times. Slow seasons, holidays, and loss of revenue all play a factor when keeping your employees happy and the doors open.

In fact, in 2018 Justin almost went bankrupt. He had sold 38 jobs in a week, yet he had to pay for everything out of pocket until the insurance money came in. His employees, materials, and overhead all had to be paid, but he didn’t have the money from insurance yet. Luckily, a friend showed him that he was in an incredible position, and all he had to do was collect the money he had coming to him. That’s when he focused on becoming as good at collecting as he was at sales. He had to knock himself out of the mindset of feeling sorry for himself, and within two months he had paid off $150,000 in debt and set the foundation for his company today.

This experience helped him realize that he needed to not fully depend on himself, and instead to hire people he felt could help him in areas that he was weak. He embraced his struggles and found others who are good at handling tasks for you.

He notes his keys to successful growth are listening, implementing, and delegating.

If you don’t have systems in place and aren’t spending money on useful tools, there’s no way that you can be successful. He noted many contractors complain about spending $50 on a CRM which can help track your jobs and increase your revenue. In his mind, it’s quite simple. Invest in the tools that will help you grow and improve.

If you’re looking for tools to help you continue to grow your commercial roofing business, feel free to reach out to Justin at his website www.ReadyRoofing.com. He is happy to share what systems have worked best for him and his company.

SPONSOR APPRECIATION
Special thanks to our sponsor Top Roof Contractors. Membership in this organization includes reduced prices for commercial roofing leads, third-party-verification to add credibility to your company, and a host of valuable benefits upon acceptance into the network. Learn more about them at www.TopRoofContractors.com.

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Networking and Events

This episode is a shorter one with a good friend and mentor Jonathan Keim. While on the Symphony of the Seas, Royal Caribbean’s cruise ship with thousands of square feet for networking events, we thought it would be the perfect time to discuss networking!

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It’s important to network and create new business friends. If you’re more prone to being an introvert, Jonathan highly suggests bringing your wife and/or a trusted team mate such as a foreman to help you make connections. No matter what you want to do while you’re there, you’re going to have the opportunity to meet so many new people. Finding those to collaborate with who are on a different level than you can be highly beneficial. But remember, if you don’t bring value to the relationship, the networking isn’t going to work well.

One thing you’ll immediately see is it’s fun to bounce ideas off each other. Discuss what worked for your business and what you’d like to try in the future. It’s a great idea to break away from your business to do this, while you get out and clear your mind. This can be hard for many contractors because of time or money constraints, but it is a sacrifice that reaps many rewards down the road. This can be even more challenging while you’re growing, but if you don’t unplug, you’re missing out in a big way. As you continue to network, you will grow and be able to expand your business faster. While networking, find people who are not just where you are in your business, instead work to find those who are where you want to be! It will help give you a different way of thinking.

Another thing to remember is with networking, you won’t see the revenue from the investment right away. Instead, it’s a long-term investment that will eventually come back to you! Challenge yourself to come out of your comfort zone. Get out there and start small with five events this year.

SPONSOR APPRECIATION
Special thanks to our sponsor Top Roof Contractors. Membership in this organization includes reduced prices for commercial roofing leads, third-party-verification to add credibility to your company, and a host of valuable benefits upon acceptance into the network. Learn more about them at www.TopRoofContractors.com.

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Proper Game Plan

Kicking the year off, we have a great podcast for you co-hosted with Randy Brothers, from Elite Roofing in Denver, Colorado. Randy is also the host of the “Start Build Grow Show”, the author of “Start it, Build it, Grow it: The Contractor’s Guide to Success”, and the founder of The Roofing Academy®.

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Randy’s reasoning for getting into the industry is a bit different than others. He started in carpentry and home building, but when the recession hit, he quickly realized there had to be a better business option that didn’t involve bank loans. With banks stopping loans, he knew he had to find a way to get jobs without depending on banks and homeowners to pay their own bills, and insurance claims was the solution. That’s when roofing became main priority. Kitchen and bath remodels can wait during a recession, but a leaking roof has to be addressed.

To get into roofing, anyone with truck and ladder can do it. Unfortunately, many dive in and don’t know how to lead and manage. That’s where Randy saw an opportunity to apply fundamental business practices and with integrity, which is a well-known challenge in the industry. He was able to create opportunities for other people, which became the overall company mission. By pushing the envelope to grow his business, he was able to create a great life, jobs, income, resources, and more for as many people as possible.

His focus is big on education and educating. Most people don’t like to be educated after they put in their time with traditional schooling. There are many contractors out there that feel they’ve spent 20 years on a roof, learned the ins and outs, so there’s no need for additional educating. He notes it takes a certain type of person to take ownership of importance in learning and growing. However, just because you consume the information, doesn’t mean you’re taking action. With such a large market, it is possible to educate millions of people, but only 20% will take the information and truly run with it.

Andy also mentions that when people come to him and ask for advice, he’s regularly met with excuses as to why it won’t work for them. Instead, he suggests that others try something and learn something. You have to try! If it doesn’t work, you learn from it and then move on. If you’re just sitting back making excuses waiting for something perfect to happen, you’ll never be able to grow. Many others out there are crushing it making mistakes, trying things over and over until something sticks. They are the movers and shakers in the industry

Besides education, they both agree having a trusted CRM and technology will help business owners continue to be successful. That, paired with implementing processes, can lead you to successful growth. From Randy’s perspective, all it takes to start a new process is taking an idea from your head and putting it on paper. In its most primitive form, it’s a checklist. Once you put that into your CRM system, you do a training with the employee that it’s going to pertain to after you’ve tested it for yourself. Even better is to have that person help you create the process with you so they can own it.

When it comes to making technology and CRM decisions, there’s no “what’s the best” – the question is what is best for you! It’s all about how you want to build your business model and processes. This applies to many different aspects of business. Find what is right for you and what works. Don’t be afraid to fail. The economy is rocking and rolling, with the age of technology and ease of marketing strategies and information, there’s no better time.

SPONSOR APPRECIATION
Special thanks to our sponsor Top Roof Contractors. Membership in this organization includes reduced prices for commercial roofing leads, third-party-verification to add credibility to your company, and a host of valuable benefits upon acceptance into the network. Learn more about them at www.TopRoofContractors.com.

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Why Coaches are Necessary in the Roofing Industry

On this episode of the Rocket Roof Show, we sat down with Jon Paramore of SMASH to discuss the importance of utilizing coaches to find the gaps in your company. Jon’s company Smash helps business owners in the industry build teams to help scale their company and reach their business goals. With over 20 years as a contractor, he doesn’t just talk the talk, he’s lived it and is generous enough to share his expertise with us.

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https://www.youtube.com/watch?v=Q_bsderPZIg

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Jon’s company takes in all the lessons he’s learned, the mistakes he’s made, and built a process to help others achieve greater success a lot faster. The first step is to find the right teams of people. It’s important to remember that you should not hire people from emotion. While there is a lot to be said about trusting your gut, you need to focus on hiring people who have abilities that fill in the gaps that you’re missing. When companies are first starting out in the industry, a bad hire can be catastrophic. From stealing employees to stealing your entire business model, not finding the right employees can be more than a headache.

Another important lesson to discuss is to stop thinking “It will be better next year.” While many contractors hope that will be the case, time and time again they don’t make any changes. Without changes, you will continue to repeat your mistakes and not have the growth you desire. This is where mentoring comes in. When you work with a trusted coach in the industry, which are few and far between, you can help your business exponentially.

So how do you find a trusted coach? Make sure they:

  • Have been winning in the industry for more than a decade
  • Made their own mistakes and own up to them
  • Share their big wins and big losses
  • Put substantial value into the marketplace that is genuine and free of charge

But these coaches can’t save those who are not open and willing to do what it takes. If you’re at a place where you can admit you need help but aren’t sure how to fill the weaknesses, working with a coach is your next step.

As the commercial roofing industry changes, there are a lot of contractors who are behind the times. Some stay in the mindset that they’ll continue doing what they’ve always done, which can cause you to end up in a rut. Those who refuse to evolve or ask for help are good examples of how generations of roofers die off.

Are you ready to challenge yourself? If so, working with a coach will be right up your alley.

SPONSOR APPRECIATION
Special thanks to our sponsor Top Roof Contractors. Membership in this organization includes reduced prices for commercial roofing leads, third-party-verification to add credibility to your company, and a host of valuable benefits upon acceptance into the network. Learn more about them at www.TopRoofContractors.com.

JOIN US LIVE TWICE A MONTH
To be part of the real-time discussion with our live audience, like us on Facebook and tune in every 1st and 3rd Thursday of the month at 7pm ET: www.facebook.com/RocketRoofShow.

Commercial Roofing Insurance Tips

On the first episode of the Rocket Roof Show, we’re jumping right into ways to help equip and educate commercial roofing contractors. This week, our focus is on insurance, something every contractor needs! We sat down with Louis Rodriguez is the owner of Third Coast insurance Agency, which is an Independent Insurance Agency that specializes in commercial insurance. He provided his insight into the insurance industry, but it is important to remember that he is licensed only in Michigan, so other states may have varying requirements.

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https://www.youtube.com/watch?v=NRd6wvGRKdg

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For those who are getting started in the commercial roofing industry, it is important that you differentiate the different types of people who you employ. Start out by determining who will be a subcontractor and who will be a traditional employee. But be sure that you work with a tax professional as well as an insurance professional to have the exact definitions of what is required in your state. When you work with subcontractors, like many in the industry do, you can be opening your company up to risk. Be sure to ask the appropriate questions and have a policy to check their insurance documents before hiring them and on a yearly basis.

When you are applying for the various types of insurance (General Liability, Workers Compensation, Auto, Umbrella), you will usually have regular audits to make sure you’re being charged the right premium. Being open and honest about your type of work, payroll costs, subcontractors, and sales figures can help you avoid surprises. However, you should also be aware that your insurance company might have exclusions, refusing to cover things that were performed by a subcontractor, among others. In order to avoid surprises, work with a trusted insurance advisor.

Like many different industries, it is always best to trust the professional and ask as many questions as possible to make sure you’re properly insured. Reach out to your insurance advisor to make ensure you are fully covered, understand the exclusions, and keep on top of any business changes. This is the easiest way to avoid unpleasant surprises.

SPONSOR APPRECIATION
Special thanks to our sponsor Top Roof Marketing, a full-service marketing group that specializes in the commercial roofing industry.

JOIN US LIVE TWICE A MONTH
To be part of the real-time discussion with our live audience, like us on Facebook and tune in every 1st and 3rd Thursday of the month at 7pm ET: www.facebook.com/RocketRoofShow.