In this episode, we sat down with Justin Woodruff, owner of Ready Roofing in North Carolina. As always, our goal at The Rocket Roof Show is to help business owners up their game in commercial roofing, and we’re excited to have Justin’s expertise to share.
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Before Justin began in the roofing industry, he had spent his career doing home theater installs, house audio, hanging TVs, and other tech stuff. With the increase in DIY popularity, he noticed his current industry was shrinking and had to find a new career. That’s when he decided three years ago to begin a roofing company. He never dreamed that he’d go from nothing to a 10-million-dollar company with 25 employees in three years.
But that’s not to say that it’s all been an easy road. Justin and Andy both acknowledged that your online presence only shows one side of your business: the positive side. It doesn’t show the struggles, and instead focuses on the good times. However, no roofing company will constantly have good times. Slow seasons, holidays, and loss of revenue all play a factor when keeping your employees happy and the doors open.
In fact, in 2018 Justin almost went bankrupt. He had sold 38 jobs in a week, yet he had to pay for everything out of pocket until the insurance money came in. His employees, materials, and overhead all had to be paid, but he didn’t have the money from insurance yet. Luckily, a friend showed him that he was in an incredible position, and all he had to do was collect the money he had coming to him. That’s when he focused on becoming as good at collecting as he was at sales. He had to knock himself out of the mindset of feeling sorry for himself, and within two months he had paid off $150,000 in debt and set the foundation for his company today.
This experience helped him realize that he needed to not fully depend on himself, and instead to hire people he felt could help him in areas that he was weak. He embraced his struggles and found others who are good at handling tasks for you.
He notes his keys to successful growth are listening, implementing, and delegating.
If you don’t have systems in place and aren’t spending money on useful tools, there’s no way that you can be successful. He noted many contractors complain about spending $50 on a CRM which can help track your jobs and increase your revenue. In his mind, it’s quite simple. Invest in the tools that will help you grow and improve.
If you’re looking for tools to help you continue to grow your commercial roofing business, feel free to reach out to Justin at his website www.ReadyRoofing.com. He is happy to share what systems have worked best for him and his company.
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Special thanks to our sponsor Top Roof Contractors. Membership in this organization includes reduced prices for commercial roofing leads, third-party-verification to add credibility to your company, and a host of valuable benefits upon acceptance into the network. Learn more about them at www.TopRoofContractors.com.
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